Research Studies

• gemiusTraffic
• gemiusAudience
  • Research Benefits
  • Research Methodology
  • Pop-up panel - Ukraine
  • Sofware Panel - Russia
  • Participation in the Research - Ukraine
  • Indicator Definitions
  • Research Idea & Proposal
  • gemiusAudience Results
  • Register Account
• gemiusEffect
• gemiusProfile
• gemiusHeatMap
• gemiusAdHoc
• gemiusFGI
• gemiusAccessibility

gemiusAudience - Indicator Definitions

Affinity Index

The ratio of audience composition in the given target group on the selected web site to the audience composition in the given target group for the whole Internet.

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