Research Studies

• gemiusTraffic
• gemiusAudience
  • Research Benefits
  • Research Methodology
  • Pop-up panel - Ukraine
  • Sofware Panel - Russia
  • Participation in the Research - Ukraine
  • Indicator Definitions
  • Research Idea & Proposal
  • gemiusAudience Results
  • Register Account
• gemiusEffect
• gemiusProfile
• gemiusHeatMap
• gemiusAdHoc
• gemiusFGI
• gemiusAccessibility

gemiusAudience - Indicator Definitions

Audience composition

The indicator is expressed as a percentage, the ratio of visitors (real users) from a given target group who visited the selected web site, to the total number of visitors (real users) on the selected web site in a given time period.

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