Research Studies

• gemiusTraffic
• gemiusAudience
  • Research Benefits
  • Research Methodology
  • Pop-up panel - Ukraine
  • Sofware Panel - Russia
  • Participation in the Research - Ukraine
  • Indicator Definitions
  • Research Idea & Proposal
  • gemiusAudience Results
  • Register Account
• gemiusEffect
• gemiusProfile
• gemiusHeatMap
• gemiusAdHoc
• gemiusFGI
• gemiusAccessibility

Software Panel - Russia

The gemiusAudience: Software Panel approach integrates several research components to generate media planning data:

• gemiusTraffic [link: gemiusTraffic Global Product Page] – the site-centric measurement system (collects usage & traffic data).
• Pop up Surveys – pop-up surveys displayed to a random sample of Internet users visiting participating web sites (collects socio-demographic and/or product/lifestyle data and recruits the panel).
• Offline Structural Research – independent research, conducted on a regular basis using offline methods (describes the demographics of the Internet user population).
• Panel-based Measurement – passive monitoring of Internet usage through software installed on panelists computers (at home & at work).

The site-centric data used by the gemiusTraffic system collects traffic/usage data for all Internet users who visit participating web sites. Within this data, Gemius also collects traffic/usage data for those Internet users who have agreed to take part in the panel-based measurement (via pop-up survey).

These pop-up surveys are emitted randomly to a sample of Internet users visiting participating web sites. The platform controls for frequency of emission, non-repeat emission and emission distribution across time and audience. These pop-up surveys serve to collect socio-demographic data from one computer user and to invite the user to participate in the panel-based measurement.

If the user agrees to take part in the panel-based measurement, then subsequently the user will install Gemius’ netMeter software onto their computer, which will report to Gemius what web sites are being visited by the user’s computer.

The sample is weighted demographically and behaviorally to ensure demographic and behavioral representativeness by applying structural weights from the offline structural study and using data from site-centric tools.

The final result is media planning data based on a large panel of 10 – 30 thousand panelists, describing up to 4000 web sites in great detail. Data is published once per month and can report periods of one month or one week.

The key difference between the pop-up panel approach and the software approach lies in the web sites reported: the pop-up panel can only report participating web sites. The software panel can report all web sites (whether they choose to participate or not).

Because the software panel is more intrusive than the pop-up panel, response rates tend to be lower. Furthermore, a software panel approach requires the implementation of an incentive program along with panel management. These two requirements make the software panel approach more appropriate for larger markets (markets with larger populations, like Poland or the Czech Republic).

If you would like additional information on gemiusAudience, feel free to contact Gemius.